Welcome along to the sports industry reading list, your weekly guide to the best, most interesting and most relevant writing on the global business of sport (accept no imitations). As usual, you’re invited to scroll down for a variety of pieces plucked from across the internet – from newspaper sites to specialist sports publications, social media to sports trade media platforms. And don’t forget to share widely – you’ll find me on Twitter and at firstname.lastname@example.org – among industry friends and colleagues. Parish notices concluded, let’s get down to business:
This week’s sports industry must-reads
• Rob Harris spent his week in Bahrain, chronicling Fifa’s latest Congress. Here’s his razor-sharp Associated Press analysis of another noteworthy week in world football politics.
• The European Tour’s first GolfSixes event – a short-form version of the game, with added dry ice and pyrotechnics – took place last weekend in St Albans, just north of London. Matt Cooper’s review of the razzmatazz for ESPN is well worth a read.
• A fascinating and shrewd piece by former Olympic 1,500 metre runner Ross Murray, for Athletics Weekly, on the challenges of securing sponsorship for track and field athletes in an age of YouTube and reality TV ‘influencers’.
• As the International Olympic Committee’s evaluation commission moves from Los Angeles to Paris, as it considers the strengths and weaknesses of both the remaining 2024 bids, Inside the Games’ Nick Butler considers the way the organisation communicates and wonders whether, in 2017, there might be a more effective way for it to do so.
• More essential reading on Formula One’s finances from Autosport’s Dieter Rencken, who has the inside line on how the sport’s revenues have been distributed among the teams this year.
• A cracking read full of interesting stories on what life is really like as an NBA player agent, by Alex Kennedy for the USA Today’s HoopsHype site.
• Paddy Upton, head coach of the Indian Premier League’s Delhi Daredevils, has peered into his crystal ball for ESPNCricInfo and predicted what cricket will look like in 2027.
• A typically thought-provoking piece by Sports Illustrated senior writer Jon Wertheim, considering the impact the shift from linear broadcast to OTT might have on college sports in the United States.
• Some expert eSports commentary here from Seven League senior consultant Charlie Beall, in a piece published this week on SportsPro’s website.
• And finally, professional consultant Dave Wakeman turns his attention, via this interesting LinkedIn article, to the big topics: Nascar, stories, community and humanity.
That’s your lot for this edition, but be sure to check back here next week for another list of recommended reading about the sports industry. Until next time.