Time for another sports industry reading list, my handpicked selection of the best recent online content relating to the global business of sport. As usual, you’ll find below a mix of pieces from newspaper websites, dedicated sports business publications, blogs and sport-specific websites – and as usual the list includes profiles, features, analysis and, this week, even a couple of audio treats. To business:
This week’s sports industry must-reads
- David Segal of the New York Times produced a terrific ‘deep dive’ (love that phrase) on Globo, Brazil’s dominant media group, which leads on why the Olympics will not dislodge the country’s telenovas from the schedules this August.
- Just before last week’s decision by the IAAF to uphold the suspension of Russia’s track and field athletes, the Guardian’s Owen Gibson published this excellent profile of Lord Sebastian Coe and the daunting challenge of what Coe insists is his final major role in sport.
- And on the same topic, here’s veteran Olympic journalist Philip Hersh’s pin-sharp analysis of the Russia-related decisions made in the last week by the IAAF and International Olympic Committee.
- An interesting tale here about a slice of sports marketing history as ESPN’s Darren Rovell tracked down the woman who designed the Nike ‘swoosh’.
- The BBC’s Tom English went to Japan to get this handy update on local preparations for the 2019 Rugby World Cup.
- Stadium economics were put under the microscope by The Atlantic this week. Alana Semuels put together this fascinating look at how the model of publicly-funded arenas may be shifting in the US.
- Sticking with the US, Fast Company’s technology editor Harry McCracken took a detailed look at the technology driving ESPN’s evolution, a process which sees the company attempt to best tackle what we’ve all come to call a ‘rapidly changing media landscape’.
- Talking of ESPN, here’s a revealing Q and A with Disney chief Bob Iger on all sorts of matters, including Wanda, changing media models and, of course, the self-styled Worldwide Leader in Sports. Matthew Belloni asks the questions.
- A couple of podcasts worth your time: James Emmett, newly-installed as Leaders’ editorial director, has debuted the new Leaders in Performance podcast – the first episode features high level chit-chat with a couple of NFL GMs, Jordan Spieth’s coach and a NASA executive. And over at Motor Sport Magazine, the latest podcast interviewee is Prodrive founder Sir David Richards, a man with bundles of experience of rallying, Formula One and an acute understanding of the business and promotion of motorsport.
- And finally this week, a rallying cry to the UK sports industry from Nick Keller, chairman of Sport Industry Group.