This week’s sports industry reading list

This is the sports industry reading list, your relatively regular guide to what to read if sport is your business, or you’re simply keen to know more about the way global sport is financed and organised. As usual, there’s a real mix featured below: interviews, analysis, profiles, long-form pieces and five-minute reads, sourced from across the world wide web – from newspaper sites to specialist sport platforms, the industry trade media to personal blogs. With that, you’re fully up to speed so let’s get cracking with a selection of pieces from the past couple of weeks. To business:

•  To begin, a couple of pieces published immediately before the start of Wimbledon last week: Sean Ingle in the Guardian produced this superb piece on how the All England Club is moving with the times, while the Mail on Sunday’s Nick Harris told the remarkable tale of Sir David Attenborough’s pivotal role in tennis history.

•  After 37 years, multiple world titles and no little controversy, Ron Dennis has finally severed ties with McLaren – the racing team he built into a multi-faceted technology group. The BBC’s Andrew Benson put together this must-read piece on one of the most significant figures in Formula One history.

•  As if to underline the transition from old McLaren to new McLaren, here’s an interesting LinkedIn post, authored by the team’s executive director Zak Brown, outlining Formula One’s Asian opportunity.

•  Sticking with motorsport, Jeff Gluck, writing on his eponymous blog, has expertly delved into the complex world of Nascar’s merchandising operation.

•  The latest in Callum Murray’s excellent series of interviews with sports industry heavyweights sees him sit down with Michael Payne, the former International Olympic Committee marketing director-turned-adviser to various bids, federations, properties and brands.

•  The Tour de France is moving into its second week, with rights-holding broadcasters now being offered live coverage of every second of every stage. The superb Inner Ring blog examines the French TV landscape to explain why.

•  The debate over how elite sport is funded in the UK rumbled on and I thought this, an open letter from former badminton player Gail Emms to new UK Sport chair Katherine Grainger, was a particularly noteworthy recent contribution.

•  Canada celebrated its 150th anniversary a week or so ago and to mark the occasion Sportsnet’s Stephen Brunt produced this fascinating long read on the country’s continuing obsession with hockey.

•  A typically thoughtful piece here from SportsPro deputy editor Adam Nelson, published in the wake of the release of the magazine’s 50 Most Marketable Athletes list, on the crossovers between sport and popular culture.

•  And finally here’s that authoritative piece on the challenge of making Australian horse racing relevant to a younger generation you’ve been waiting for, by the Sydney Morning Herald’s Chris Roots.

Those are the sports business pieces you ought to be reading this week. Thanks for reading, as ever. And as ever, you can reach me via email – davidcushnan@gmail.com – or on Twitter: @DavidCushnan

This week’s sports industry reading list

Congratulations, sports industry aficionados, because you’ve stumbled across the sports industry reading list – a regular selection of the best, most interesting and most relevant pieces about the global business and politics of sport. I’m your curator and I’ve spent much of the past few days carefully scouring the web for the finest profiles, interviews, features, analysis and opinion, quite simply for your reading pleasure. Here are the results. To business.

This week’s sports industry must-reads

•  In the wake of the announcement that McDonald’s has terminated its Olympic sponsorship, and the IOC’s confirmation last week that Intel has joined the ranks of TOP partners, there has been plenty of, frankly, half-baked analysis from some who should know better. Thank goodness, then, for this eminently sensible assessment of the current status of Olympic sponsors and finances  from Inside the Games’ David Owen.

•  This is an illuminating oral history of NFL Europe, by ESPN’s Jon Gold, ten years after the National Football League called time on the project.

•  A piece well worth reading here by Nascar’s vice president of analytics and insights, Norris Scott, and published recently in the Journal of Digital and Social Media Marketing, examining sponsorship return on investment in what the cool kids are now calling an omni-channel world.

•  Igor Rabiner has written a lengthy but fascinating feature for The Blizzard charting the rise and fall and rise of AS Monaco, newly-crowned Ligue 1 champions and darlings of last season’s Champion’s League.

•  A typically incisive piece by Christopher Clarey for the New York Times on what the next chapter of the America’s Cup might look like, and the starkly differing philosophies of the two teams in contention to shape it, Oracle Team USA and Emirates Team New Zealand.

•  Andrew Brandt’s latest Business of Football column for MMQB examines the tricky subject of ‘tanking’ and how long-term thinking can be the key to success for NFL franchises, even if it is at the expense of short-term gains.

•  New Formula One chief executive Chase Carey was on stage at the FIA’s Sport Conference in Geneva last week and he also recently gave James Allen an interview, published on the excellent James Allen on F1 blog, in which he considered the always-interesting subject of where the balance lies between sport and technology.

•  Sticking with motorsport, if you were looking for something on the business behind the Autopolis circuit in Japan – host of, among other things, the country’s popular Super GT category – then you’re luck’s in, thanks to Oscar Boyd and the Japan Times.

•   An interesting perspective, which may divide opinion, from Tod Meisner for Front Office Sports, on Snapchat and the sports industry.

This is a fun ‘behind-the-scenes of the broadcast’ piece (the best type of behind-the-scenes pieces) peeling back the curtain on British channel ITV’s coverage of Royal Ascot, by the Daily Telegraph’s Alan Tyers.

•  Manny Pacquiao fights Australian Jeff Horn in Brisbane this coming weekend and I enjoyed this, by Grantlee Kieza of local newspaper the Courier Mail, on how and why it’s happening.

That’s this week’s recommended reading – do tune your web browser this way once again next week for more. In the meantime, all feedback’s welcome – you can get in touch via email (davidcushnan@gmail.com) or find me on Twitter, @DavidCushnan. Until next time.

This week’s sports industry reading list

This, as the headlines rather hints at, is the sports industry reading list, my weekly guide to the best, most interesting and most relevant writing on the global business of sport. Whether you’re working in sport or are simply interested in how it’s organised and funded, you’ll hopefully find something of interest below. As usual, the list contains a combination of profiles, long-form features, pin-sharp analysis and interviews with industry grand fromages. Let’s get to it. To business:

This week’s sports industry must-reads

•  It’s been a few weeks since heavyweight boxing’s big night at Wembley Stadium, but SportsPro editor Eoin Connolly has been beavering away to produce this, perhaps the definitive behind-the-scenes account of Joshua-Klitschko.

•  A big couple of weeks in the golf equipment business, with TaylorMade’s announcement it had signed a megabucks deal with Rory McIlroy swiftly followed by confirmation the company has been sold to KPS Capital Partners. Golf.com’s Alana Johnson sat down with TaylorMade chief executive David Abeles on the why, what and how.

•  As the IOC extends its long-term partnership with watch brand Omega, a marvellous slice of Olympic sponsorship history here from Inside the Games’ David Owen.

•  One for broadcast production fans: Sportcal’s Martin Ross draws back the curtain and takes a peek inside Infront Sports & Media’s impressive digital operation at the IIHF Ice Hockey World Championships.

•  This is a really fascinating piece, by Nieman’s Joseph Lichterman, on tennis journalism and how Racquet magazine, a quarterly publication, is staking a claim to be the sport’s independent voice.

•  In the wake of the mild furore created when Manchester United chief executive Ed Woodward told investors last week the club plans to “aggressively” market its in-house TV channel, MUTV, The Drum’s Tony Connolly examines the football club as media company and the real aim: data collection.

•  A fascinating deep-dive here by Motorsport.com’s Jonathan Noble explaining how a former Formula One team owner is the man behind the launch of Formula One’s latest fan-friendly initiative.

•  Shabab Hossain of Tech Exec shares the highlights of Atlanta Hawks’ chief creative officer Peter Sorckoff’s presentation on rebranding the NBA franchise, from the recent CMO Disrupt event in Melbourne.

•  Richard Williams is well worth reading on just about anything. His latest Guardian column is Olympic-focused and makes a compelling case for Paris 2024.

Many thanks, as always, for reading and (as I’m sure you’re about to) sharing far and wide. Feel free to drop me a line via email – davidcushnan@gmail.com – or on Twitter. Until next time.

 

This week’s sports industry reading list

Welcome along to the sports industry reading list, your weekly guide to the best, most interesting and most relevant writing on the global business of sport (accept no imitations). As usual, you’re invited to scroll down for a variety of pieces plucked from across the internet – from newspaper sites to specialist sports publications, social media to sports trade media platforms. And don’t forget to share widely – you’ll find me on Twitter and at davidcushann@gmail.com – among industry friends and colleagues. Parish notices concluded, let’s get down to business:

This week’s sports industry must-reads

•  Rob Harris spent his week in Bahrain, chronicling Fifa’s latest Congress. Here’s his razor-sharp Associated Press analysis of another noteworthy week in world football politics.

•  The European Tour’s first GolfSixes event – a short-form version of the game, with added dry ice and pyrotechnics – took place last weekend in St Albans, just north of London. Matt Cooper’s review of the razzmatazz for ESPN is well worth a read.

•  A fascinating and shrewd piece by former Olympic 1,500 metre runner Ross Murray, for Athletics Weekly, on the challenges of securing sponsorship for track and field athletes in an age of YouTube and reality TV ‘influencers’.

•  As the International Olympic Committee’s evaluation commission moves from Los Angeles to Paris, as it considers the strengths and weaknesses of both the remaining 2024 bids, Inside the Games’ Nick Butler considers the way the organisation communicates and wonders whether, in 2017, there might be a more effective way for it to do so.

•  More essential reading on Formula One’s finances from Autosport’s Dieter Rencken, who has the inside line on how the sport’s revenues have been distributed among the teams this year.

•  A cracking read full of interesting stories on what life is really like as an NBA player agent, by Alex Kennedy for the USA Today’s HoopsHype site.

•  Paddy Upton, head coach of the Indian Premier League’s Delhi Daredevils, has peered into his crystal ball for ESPNCricInfo and predicted what cricket will look like in 2027.

•  A typically thought-provoking piece by Sports Illustrated senior writer Jon Wertheim, considering the impact the shift from linear broadcast to OTT might have on college sports in the United States.

•  Some expert eSports commentary here from Seven League senior consultant Charlie Beall, in a piece published this week on SportsPro’s website.

•  And finally, professional consultant Dave Wakeman turns his attention, via this interesting LinkedIn article, to the big topics: Nascar, stories, community and humanity.

That’s your lot for this edition, but be sure to check back here next week for another list of recommended reading about the sports industry. Until next time.

This week’s sports industry reading list

Welcome along to the latest edition of my sports industry reading list, a guide to the pick of recent writing on the global business of sport. This edition features pieces from the last couple of weeks; as usual, there’s a mix of interviews, analysis, profiles, longer-form features and opinion from across the world wide web, published by newspapers, magazines, specialist sport websites and the sports trade media. You get the gist, I’m sure. Time to get to the good stuff. To business:

This week’s sports industry must-reads

•  The Financial Times’ Frankfurt correspondent James Shotter examines the relentless and controversial rise of RB Leipzig, the Red Bull-owned Bundesliga team which has just qualified for next season’s Champions League.

•  Last week marked the 23rd anniversary of the death of the great Ayrton Senna. This is an fascinating BBC piece, written by South American business correspondent Daniel Gallas, looking at the business of Senna in 2017 and the social impact his name – his brand – continues to have in Brazil.

•  Variety’s Andrew Wallenstein draws back the curtain on NBC’s promotional preparation for the PyeongChang 2018 Olympic Games, which take place next February.

•  Sticking with the Olympics, the International Olympic Committee’s evaluation commission are heading to Los Angeles this week. Sportcal’s Jon Rest has produced this handy guide to the strengths and potential weaknesses of the American bid for the 2024 Games.

•  If you’re able to navigate the paywall, do make time for this piece on the growing concept of Premier League football tourism and the Premier League by the Times’ Alyson Rudd.

•  A well-argued piece by Anya Alvarez in the Guardian on the LPGA’s (daft) decision to use a Twitter poll to determine which of four professional golfers should gain a sponsor’s exemption slot at an upcoming tournament.

•  A piece from a few weeks ago that’s well worth your time: Redef’s Mike Vorkunov investigates the Philadelphia 76er’s move into the world of VC and the launch of its ‘Innovation Lab’.

•  SportBusiness Journal’s executive editor Abe Madkour put together this useful wrap-up of the main talking points from this year’s CAA World Congress of Sport.

•  And finally, one to place in the not-strictly-about-the-sports-industry-but-potentially-relevant-nonetheless file, from the pen of Mark Weinberger and published on the World Economic Forum website. Does the rise of virtual and augmented reality signal the beginning of the end for smartphones and TV?

That’s your reading sorted for this week. Do pop back next week for another list and in the meantime, should you feel inclined I can be reached at davidcushnan@gmail.com or on Twitter, @DavidCushnan. Until next time.

This week’s sports industry reading list

It’s been another substantial week of sports industry news and events, with more to come in the next seven days (and, incidentally, if you do happen to find yourself with a reading list-sized gap on your table for Thursday’s Sport Industry Awards – and a plus one, naturally – then I might just be able to help solve that pickle for you…). In this breathless, every-second’s-a-deadline industry, it can sometimes be tricky to keep up with the big issues, the movements of the major players and the essential talking points. That’s where this reading list comes in. It’s a gentle stroll through the best and most interesting recent writing on the global business of sport – hand-selected pieces from across the world wide web, available on one handy page. I think you’ve got the gist – so let’s dive in. To business.

It’s tucked behind Autosport’s paywall, but do find a way to read this revealing interview with Bernie Ecclestone, who returned to the Formula One paddock last weekend in Bahrain, by Dieter Rencken.

The views of another sports industry veteran, here, as David Stern, commissioner of the NBA until 2014, sits down for a chat with Brian Mahoney of the Associated Press.

MMQB’s Peter King delves into exactly how the NFL 2017 season schedule was created, lifting the lid on a fascinating and secretive process.

Plenty of interesting perspective here from the legendary Michael Johnson, talking to Sportcal’s Callum Murray about athletics’ past, present and future.

must-read but frankly dispiriting piece in the Observer by Jamil Chade, charting the stench of corruption which has come to surround Brazil’s hosting of the 2014 World Cup and 2016 Olympic Games.

Since Durban was stripped of the hosting rights to the 2022 Commonwealth Games a few weeks ago, several cities have expressed interest in stepping in. Duncan Mackay’s latest piece – an excellent one – for Inside the Games ponders this intriguing development and wonders if the International Olympic Committee ought to be taking a leaf out of the Commonwealth Games Federation’s (bid) book.

Oliver Holt’s latest Mail on Sunday column examines the perception of a growing North-South divide in English football and the recent suggestions that clubs based in the North may look to open training bases in the South, in a bid to attract playing talent.

And finally, Dom Curran, chief executive of Synergy’s US operation, is given space on SportsPro’s website to consider the prospects for Formula One in the United States following Liberty’s acquisition.

That’s this week’s essential reading. Don’t forget to share widely with clients and colleagues across the industry – and, as always, feedback and thoughts are welcome at davidcushnan@gmail.com or on Twitter: @DavidCushnan. Until next time.

This week’s sports industry reading list

Hello friends, and welcome to another installment of my sports industry reading list – a guide to the best and most interesting writing on the global business of sport from the past week, featuring pieces plucked from other parts of the internet and dumped (curated) here. As usual, there’s a mix of features, interviews, analysis and financial reporting, sourced from newspaper websites, specialist sports sites, blogs and the like. It’s fun for all the family (if your family happens to be made up of members of the international sports sector). Anyway, let’s get going. To business:

This week’s sports industry must-reads:

  • Prior to the weekend’s events in Augusta, ESPN senior writer Jason Sobel sought the views of one Snoop Dogg on how golf might go about tapping into celebrity culture to attract new fans.
  • Simon Kuper’s argument, for ESPN.co.uk, that Real Madrid and FC Barcelona’s domination of European football will wane as Cristiano Ronaldo and Lionel Messi fade from the limelight is, as you would expect, well worth your time.
  • A interesting reflection in the New York Times here, by public editor Liz Spayd, reflecting on the decisions made about what to cover – and how to cover it – in the newspaper’s sports pages.
  • And finally, if you’re still able to click the link while you’re wearing that stupid giant foam hand, this piece by Richard Gillis, for SportsPro, on passion for sport should be an industry set text.

Those are this week’s essential reads. Do feel free, as always, to drop me a line via email – davidcushnan@gmail.com or via Twitter.

This week’s sports industry reading list

Welcome, one and all, to my latest sports industry reading list. It’s a simple format. Each week I spend a reasonable amount of time scouring the internet for interesting, or perhaps even useful, pieces about the global business of sport. Then I put them all together right here, on one handy page. The rest is up to you. If you like these lists, then do be sure to tell an industry colleague about them (or – top tip – drop the blog casually into conversation the next time you’re engaged in some high level networking at a conference or seminar). Right, let’s get cracking with the latest batch of essential reading. To business:

This week’s sports industry must-reads

  • Amid speculation that the International Olympic Committee might be set to break with decades of convention and broker a deal that sees hosts named for the next two summer Olympic, here’s Synergy CEO Tim Crow’s astute analysis of the Los Angeles versus Paris battle to secure the 2024 Games.
  • I heartily recommend Nascar writer Jeff Gluck’s new blog, where he offers punchy opinion on all the important matters of moment. In the first of what promises to be an interesting mini-series on sponsors, he sat down with Matt Lederer, Comcast’s executive director of sports marketing, to discuss Infinity’s title sponsorship of Nascar’s secondary series.
  • A long piece well worth reading here, by Murad Ahmed, James Fontanella-Khan and David Bond of the Financial Times, recapping the recent major changes at the top of Formula One and the end of the Ecclestone era.
  • On the lookout for an in-depth piece examining the financial challenges facing football clubs in the United Arab Emirates? Well, call off the search; this is a fascinating piece, written by The National newspaper’s Ali Khaled.
  • This is a brilliant piece from New Zealand on the country’s resurrected America’s Cup team – and the latest on the seemingly never-ending debate about how best to secure the competition’s long-term health – by the New York Times’ Christopher Clarey.

That’s your lot for this week. If you’d like to get in touch, feel free at @DavidCushnan on Twitter or via email – davidcushnan@gmail.com. Until next time.

 

 

 

 

This week’s sports industry reading list

Hi there sports (business) fans and welcome along to the latest edition of my sports industry reading list, your hopefully essential weekly guide to interesting and informative pieces about the global business of sport. As always, all feedback is gratefully received – davidcushnan@gmail.com and, on Twitter, @DavidCushnan – and, if you like it and/or find these lists useful, do spread the word and encourage colleagues and networking pals across the industry to give it a go. Self-promotion done; to business:

This week’s sports industry must-reads

  • The NBA is pushing boundaries again. No sooner had it announced the formation of an eSports league, it confirmed that Gatorade will be the title sponsor of its developmental league – the first time a US professional team sports league has sold naming rights. Michael McCann, Sports Illustrated’s legal analyst, breaks down an intriguing sponsorship deal.
  • Patrick Nally, known widely as the founding father of international sports sponsorship, has written this extremely interesting account of the challenges involved in establishing the International Federation of Poker, published this week on Inside the Games.
  • In an age where everyone has the ability to be a broadcaster, so-called ‘Fan TV’ channels have sprung up across the internet, delivering unofficial and no-holds barred comment from ‘real fans’ as an antidote to the somewhat staid punditry from ex-players and managers that’s commonly found on traditional broadcast television. These fan channels certainly divide opinion and here’s a very good Guardian piece on the topic, by Paul MacInnes.
  • Sticking (sort of) with motorsport, I’m an unashamed admirer of McLaren Applied Technologies, sister company of the Grand Prix team, and its work applying Formula One technology and data expertise to other industries. This superb piece by New Electronics’ Peggy Lee, focuses on the company’s work in healthcare, helping to analyse medical data.
  • The European Tour has announced a bold new tournament, with a shorter, more punchy format. GolfSixes will be staged in the UK at the start of May, while another new format is being trialed at an event in Australia this weekend. Inevitably, it’s prompted plenty of debate and The Telegraph’s James Corrigan has written this excellent piece examining the ways in which golf is re-positioning itself as entertainment in the quest to draw new fans.
  • With a Rugby World Cup and Tokyo 2020 edging closer, the Japanese sports industry is going to be increasingly in the spotlight over the next few years. Sports Recruitment International has put together this interesting piece on talent acquisition in the country (which, not unreasonably, also promotes SRI’s services in the process), written by Yusuke Isoda.
  • A really interesting piece in the Washington Post, by Kevin B. Blackistone, discussing the possible longer-term impact on Under Armor of founder Kevin Plank’s recent comments in support of Donald Trump’s ‘America First’ agenda. It’s a must-read on a topic – brands taking a stance on a major policy or being drawn into a deeply divided political arena – that is not going away.

That’s all for this week. Come back next week – bring friends! – for more. Until then.

 

 

This week’s sports industry reading list

Welcome along – and make no mistake, everyone’s welcome here – to the sports industry reading list, my weekly guide to the best and most interesting writing on the global business of sport. Whether sport’s your business or you’re just keen to know more about how it’s funded and organised, I’m almost certain you’ll find something below you’ll want to click on. As usual, there’s a mix of analysis, longer-form features, profiles and interviews selected from a variety of sources: newspapers websites, specialist sport sites and sports trade media publications to name a few. Those are my terms and conditions. To business:

This week’s sports industry must-reads:

  • As Formula One was ringing the executive changes, Nascar was confirming major format changes designed to ensure every part of every race has implications for the overall championship and to insert natural advertising breaks for broadcast networks Fox and NBC. Respected Nascar journalist Jeff Gluck’s piece, on his newly-launched blog, is well worth a read to get up to speed.
  • A superb history, put together by John Ourand and the team at Sports Business Journal, of one of the more controversial innovations in sports broadcasting: Fox’s short-lived NHL glowing puck.

As always, you can get in touch via email – davidcushnan@gmail.com – or on Twitter. I’ll be back here next week to point you in the direction of more reading material; hope you will be too.