This week’s sports industry reading list

We’re smack bang in the middle of another fabulous (northern hemisphere) summer of sport – Wimbledon’s been and gone, the magnificent Tour de France is concluding in Paris as I write, the Women’s World Cup is about to be lifted at a packed Lord’s, the best para-athletes in the world have been running, jumping and throwing in London for the last week and the Open Championship has underlined again why it’s one of my very favourite sporting events. But there’s a whole heap of business behind all that top-class sport, which is where this blog comes in: below you’ll find my selection of relevant and hopefully interesting pieces on the global sports industry – profiles, features, interviews and analysis. It’ll almost certainly make you more informed at your sports industry water cooler of choice, your next cocktail reception or riveting networking breakfast. Got the gist? Good. To business.

This week’s sports industry must-reads

•  This week in sports politics, FINA, the governing body of world aquatics, re-elected its 81-year old president Julio Maglione. But that’s really only a small sliver of the story. Alan Abrahamson was among those prowling the hotel lobby in Budapest this week, as the administrators of one of the Olympics’ most high-profile sports gathered ahead of the World Aquatics Championships, and has all the important context and analysis in this terrific piece. This, meanwhile, is a damning verdict on the sport’s governance and governors by Swim Vortex’s Craig Lord.

•  A major sports industry move last week as Sophie Goldschmidt, once of the RFU and latterly of the CSM agency, was appointed the new CEO of the World Surf League. SportsPro’s Michael Long bagged one of the first interviews with Goldschmidt following the announcement, in which she outlines her belief that surfing is poised for a significant global breakthrough.

•  Rumours abound that Porsche, fresh from yet another triumph at Le Mans, is poised to withdraw from the top category of sportscar racing, LMP1 – perhaps as soon as at the end of this season. Gary Watkins explains what’s going on – and examines the modern considerations a car manufacturer must make when deciding on its motorsport strategy – in this excellent piece of analysis for Motor Sport.

•  Sports leagues moving beyond their traditional geographical boundaries, in the quest for more money and new fans, is an ongoing industry trend. Last week came reports of one of the most unexpected expansions yet, with rugby union’s Pro 12 league – currently featuring teams from Wales, Ireland, Scotland and Italy – set to include two South African franchises from next season. The BBC’s Tom English expertly fills in the blanks in this must-read piece.

•  In a somewhat similar vein, some interesting comment here from Richard Scudamore, executive chairman of the Premier League, on the prospect of one day playing competitive games outside the UK. It’s an idea he’s floated before, of course, but he returned to the theme in conversation with a group of journalists including the South China Morning Post’s James Porteous last week in Hong Kong, where the league has been staging its pre-season Asia Trophy,

•  Here’s Sportcal’s Martin Ross with a personal view well worth reading on Uefa’s growing desire to put live Champions League games behind a paywall in its major markets.

•  A fascinating read on a slightly uncomfortable subject here by Bloomberg Businessweek’s Lauren Coleman-Lochner, and one with plenty of relevance to sport: the marketing rights of dead celebrities.

•  This is an excellent piece, by Emre Sarigul for the Guardian, on Turkish football club Besiktas’ recent progress on and off the field – and the Istanbul club’s plans to look beyond Turkish borders in the same way as other European football heavyweights.

•  In this piece, reprinted on the Sports Illustrated website this week after featuring in a recent edition of the magazine, Jacob Feldman asks what cricket and its introduction of the Twenty20 format can teach American sports currently hesitating over whether to tweak their own rules for the modern world.

•  A very good Washington Post piece here, by Tim Bontemps, on the NBA’s efforts to ‘own’ July, traditionally the slowest month for America’s major leagues. You will not be surprised, given the way everything the NBA touches appears to turn to gold, to hear that those efforts have been effective.

That’s your lot for this week – thanks, as always, for reading and don’t forget to share the existence of this blog with friends and colleagues; you know it makes sense. You can get in touch, for any reason, via email – davidcushnan@gmail.com – or on Twitter: @DavidCushnan. Until next time.

This week’s sports industry reading list

Now that Tom Brady/Lady Gaga have sorted out the Super Bowl, the way’s clear for the main event of the week: this sports industry reading list. Regular visitors to this part of the internet will know that below is my pick of the best and most interesting/useful/mission critical writing about the global business of sport, carefully collated over the past few days. As usual you’ll find a combination of interviews, analysis, opinion pieces, longer-form features and profiles. Intro completed, let’s get going. To business:

This week’s sports industry must-reads

  • The best Super Bowl ever was preceded by the usual week of hype, parties, celebrity appearances, fan experiences, business seminars and no little glad-handing in the host city, Houston. NFL commissioner Roger Goodell’s annual pre-game press conference always provides plenty of talking points and this recap from last week by The Score’s Michael McClymont, is especially handy for those of us an ocean away from the day-to-day business and politics of the league.
  • SportsPro’s Michael Long went to Manila to see the success of ONE Championship, the Asian mixed martial arts property, for himself. What’s not to like? (Note: this piece also includes the best description of one man breaking another’s nose you’re likely to read all week.)

Thanks for reading, as always. Drop me a digital line or two if the mood takes you, at davidcushnan@gmail.com, or click here to find my Twitter account. Until next time.

 

This week’s sports industry reading list

Here goes with another sports industry reading list, my weekly selection of interesting and relevant writing about how sport is organised, funded and marketed. Whether it’s sports sponsorship, major events, fan engagement, media rights or politics that floats your boat, there’s usually something for everyone here; as usual, it’s a mix of profiles, features, opinion, analysis and interviews from newspapers, specialist sports websites and the sports industry trade press. Time to get cracking. To business:

This week’s sports industry must-reads

  • Ordinarily I wouldn’t include a company’s annual report in this list, but I think we can make an exception for Dalian Wanda since it’s shown signs, over the past year or two, of being anything but an ordinary company. Anyone looking to understand the scope and scale of its ambitions inside and outside sport should read founder Wang Jianlin’s 2016 review and outlook for 2017.
  • Given the politics and controversy around Russia and Russian sport just now, expect one of the recurring sports marketing topics over the next year or so to be how football’s major sponsors approach the tricky business of activating in and around the country as the 2018 World Cup looms large. Courtesy of the Business of Fashion site and Vikram Alexei Kansara, here’s how Adidas is beginning that process.

As always, any feedback is much appreciated. You can find me on Twitter or send me an email. Do share widely and do come back next week for more required reading.