This week’s sports industry reading list

Here comes another sports industry reading list, brought to you by [INSERT YOUR COMPANY’S NAME HERE – analytics available on request]. This is where I summarise the best of the week’s writing on the global business of sport, from sponsorship to media rights, politics to marketing and lots in between – anything, indeed, that I think might be even halfway relevant for someone working in the industry or just keen to dig into how sport is organised and funded. It’s been a busy week – it was great to bump in to one or two reading list superfans at SportsPro Live in London on Wednesday and Thursday – and there’s a bumper selection below, so let’s crack on. To business:

This week’s sports industry must-reads:

  • In a week in which the England & Wales Cricket Board added some more meat to the bones of its plan to launch a city-based Twenty20 tournament, this fascinating in-depth piece by David Hopps for ESPN CricInfo examines an uncertain future for one of England’s great cricketing counties, Yorkshire.
  • The NFL has confirmed that the Oakland Raiders are to move to Las Vegas. There’s been a slew of interesting pieces since Monday’s vote by the league’s owners, not least this, from ESPN’s Kevin Seifert, which suggests that this may be the relocation that ends the NFL’s multi-billion dollar era of new stadiums.
  • SportBusiness International editor Ben Cronin sat down with IAAF president Lord Sebastian Coe at the recent Leaders conference in New York. Plenty to discuss, as you’d expect; this is a piece well worth your time.

That’s this week’s reading list: standby for more next week, and in the meantime do feel free to drop me a line – – or share widely on Twitter. Until next time.


This week’s sports industry reading list

Welcome, one and all, to my latest sports industry reading list. It’s a simple format. Each week I spend a reasonable amount of time scouring the internet for interesting, or perhaps even useful, pieces about the global business of sport. Then I put them all together right here, on one handy page. The rest is up to you. If you like these lists, then do be sure to tell an industry colleague about them (or – top tip – drop the blog casually into conversation the next time you’re engaged in some high level networking at a conference or seminar). Right, let’s get cracking with the latest batch of essential reading. To business:

This week’s sports industry must-reads

  • Amid speculation that the International Olympic Committee might be set to break with decades of convention and broker a deal that sees hosts named for the next two summer Olympic, here’s Synergy CEO Tim Crow’s astute analysis of the Los Angeles versus Paris battle to secure the 2024 Games.
  • I heartily recommend Nascar writer Jeff Gluck’s new blog, where he offers punchy opinion on all the important matters of moment. In the first of what promises to be an interesting mini-series on sponsors, he sat down with Matt Lederer, Comcast’s executive director of sports marketing, to discuss Infinity’s title sponsorship of Nascar’s secondary series.
  • A long piece well worth reading here, by Murad Ahmed, James Fontanella-Khan and David Bond of the Financial Times, recapping the recent major changes at the top of Formula One and the end of the Ecclestone era.
  • On the lookout for an in-depth piece examining the financial challenges facing football clubs in the United Arab Emirates? Well, call off the search; this is a fascinating piece, written by The National newspaper’s Ali Khaled.
  • This is a brilliant piece from New Zealand on the country’s resurrected America’s Cup team – and the latest on the seemingly never-ending debate about how best to secure the competition’s long-term health – by the New York Times’ Christopher Clarey.

That’s your lot for this week. If you’d like to get in touch, feel free at @DavidCushnan on Twitter or via email – Until next time.





This week’s sports industry reading list

And we’re back. Call it a sabbatical, call it a hiatus, call it a didn’t-quite-get-round-to-it – frankly, call it whatever you want. The key thing to note is that this is the sports industry reading list, your sometimes-weekly guide to interesting, fascinating, informative and entertaining profiles, interviews, articles, features and opinions on the global business of sport. For readers joining us at the start of what we’ll generously call ‘season two’, you’ll tend to find a mix of pieces from mainstream media, specialist trade publications and some sport-specific outlets. Right, let’s get (re)started. To business:

This week’s sports industry reading list

  • Sticking with sports broadcasting, whether baseball is your sport or not this profile of Los Angeles legend Vin Scully – in his 67th and final year of his commentating career – is well worth your time. It’s by Tom Verducci and by dint of the remarkable length of Scully’s tenure it’s effectively a fascinating anecdotal history  of sports broadcasting.
  • In the week when Jose Mourinho is poised to take up the reins at Old Trafford, this is a razor-sharp analysis, by the Irish Times’ Ken Early, of why he makes perfect sense for a club – and company – at this stage in its history. This might just be the best piece of sports business analysis you’ll read this year.
  • China’s investment in sports teams, agencies and events is growing by the week – Aston Villa and MP & Silva have been added to the portfolio in the last few days – but this Reuters piece, by Brenda Goh, approaches the country’s sporting strategy from the other extreme, examining how its athlete development and grassroots plans are evolving.
  • Difficult days for the International Olympic Committee, these, as Rio 2016, with all its challenges, looms, the doping crisis playing out in front of the world and increasingly murky questions around Tokyo 2020’s winning bid for its Games. This, from the Guardian’s Owen Gibson, is a must-read on the latter.

That’s your lot for this week. As ever, you can find me on Twitter – @DavidCushnan, or reach me via email by typing in the following:

Until next time.



This week’s sports industry reading list

This is the sports industry reading list, your weekly (or thereabouts) guide to what you ought to be reading if your business is sport or you’re simply interested in how sport is organised, funded and governed around the world. As always, there’ll be a mix of profiles, features, interviews, opinion pieces and the occasional audio treat from a wide range of sources including newspapers, specialist websites, sports industry trade publications and social platforms like LinkedIn and Medium. Sounds good, right? That’s the intro. Now, to business:

This week’s sports industry must-reads

  • Sport, ultimately, is an events business and that’s underlined brilliantly in this extended, superbly illustrated multimedia feature on the official Juventus club website. This guide to the scale and complexity of a regular matchday at Juventus Stadium is packed full of interesting nuggets and well worth your time; it’s exactly what major sports teams should be doing more of.
  • A useful and timely piece here from Daniel Johnson of the Daily Telegraph on the most powerful man in Formula One, Donald Mackenzie, as his CVC Capital Partners celebrates (and I’m not sure that’s the right word at all) ten years of ownership.
  • Sticking with Formula One, if you have a spare hour or so you could do worse than listening to this podcast, hosted by Motor Sport magazine’s Ed Foster, featuring Ross Brawn and Nick Fry reflecting on the remarkable 2009 season, which culminated with Jenson Button crowned as world champion. Fry and Brawn were part of the management buy-out of the Honda team and this is a great insight into how Brawn GP came to be.
  • It’s been a terribly sad few days for the world of professional cycling. Following the death of Antoine Demoitié, who was hit by a motorcycle covering the Gent-Wevelgem race on Saturday, this commentary, by Neal Rogers of Cycling Tips, is a personal reflection on events and an examination of what the implications might be for the sport and how it is broadcast.
  • Staying on the West Coast, here’s something worth reading on the NFL’s team that’s preparing to land there. Regular readers will know that I love a logistics piece: here’s MMQB’s Robert Klemko with the fascinating tale of how the Rams are actually relocating and preparing for a nomadic few seasons as they wait for Stan Kroenke’s gleaming new stadium to be built.
  • There’s no doubt that Dick Pound is currently one of world sport’s most influential figures, given his role as chairman of the independent WADA commission which revealed the extent of Russian doping in athletics and the failures of the sport’s governing body. Here’s a typically excellent profile of the Canadian, by the New York Times’ Christopher Clarey.
  • With Major League Baseball’s opening day approaching, there’s been a fair few pieces in recent days chronicling the disputes between regional sports networks and cable operators, and the creaking broadcast model behind them. Joe Flint and Matthew Futterman, writing in the Wall Street Journal, examined the battleground featuring the New York Yankees, the YES network which airs its games and Comcast, which has blacked them out in a payment dispute since November.

That’s your lot for this week. As ever, you can reach me at or on Twitter: @DavidCushnan. Be assured, though: you will not find me on Snapchat.