This week’s sports industry reading list

Here goes with another sports industry reading list, my weekly selection of interesting and relevant writing about how sport is organised, funded and marketed. Whether it’s sports sponsorship, major events, fan engagement, media rights or politics that floats your boat, there’s usually something for everyone here; as usual, it’s a mix of profiles, features, opinion, analysis and interviews from newspapers, specialist sports websites and the sports industry trade press. Time to get cracking. To business:

This week’s sports industry must-reads

  • Ordinarily I wouldn’t include a company’s annual report in this list, but I think we can make an exception for Dalian Wanda since it’s shown signs, over the past year or two, of being anything but an ordinary company. Anyone looking to understand the scope and scale of its ambitions inside and outside sport should read founder Wang Jianlin’s 2016 review and outlook for 2017.
  • Given the politics and controversy around Russia and Russian sport just now, expect one of the recurring sports marketing topics over the next year or so to be how football’s major sponsors approach the tricky business of activating in and around the country as the 2018 World Cup looms large. Courtesy of the Business of Fashion site and Vikram Alexei Kansara, here’s how Adidas is beginning that process.

As always, any feedback is much appreciated. You can find me on Twitter or send me an email. Do share widely and do come back next week for more required reading.

Advertisements

This week’s sports industry reading list

Immediately post-Olympics is one of those moments when the business of sport temporarily becomes a topic of mainstream interest and coverage: How much is this gold medalist now worth? Just how big (or otherwise) were those TV ratings? How much did the Games really cost Rio? And how much money does the silly swimmer from America actually stand to lose? The results are not always pretty (or accurate). Fear not, though, sports industry expert, because this blog has attempted over the last couple of weeks to be even more selective than usual  over in choosing only pieces of the highest quality. So here goes: as usual, what you’ll see below is a mix of work published by newspapers, online publishers, the sports business trade press and specialist sports outlets. To business:

This week’s sports industry must-reads

  • Profiles of ESPN captain John Skipper are not uncommon but they’re mostly well worth reading, particularly at a time when the self-styled ‘Worldwide Leader in Sports’ is grappling with the big challenges of media fragmentation and changing consumption habits. This, by Rick Maese of the Washington Post, paints a fascinating picture of one of sport’s most powerful executives.
  • In the age where great storytelling and good content, distributed effectively, are seen as the keys to unlocking greater value for rights holders and brands across sport, I thought this was a particularly interesting and relevant piece – Joseph Lichterman, writing for Nieman Lab, looks at the strategy being employed by one Mexican sports media outlet.

That’s all for now. More soon. In the meantime, feel free to get in touch either via email – davidcushnan@gmail.com – or on Twitter.

 

 

This week’s sports industry reading list

Welcome to this week’s sports industry reading list – brought to you by [INSERT FUTURE SPONSOR’S NAME HERE]. This, as you will doubtless know by now, is where you’ll find my pick of the most interesting, revealing and downright good writing on the global business of sport from the past few days – sponsorship matters, political analysis, marketing musings and more. Without further ado, to business:

This week’s sports industry must-reads

  • The world’s most marketable and arguably most famous female athlete admitted failing a drugs test this week and millions of words, thousands of opinions and a reasonable amount of nonsense inevitably followed. If you’re reading this, there’s a fair chance you’ve read plenty on the subject already, but if you’re in the mood for more I’d recommend this opinion piece by the Daily Telegraph’s Paul Hayward and this by Nigel Dudley, which brilliantly deconstructs that remarkable press conference last Monday.
  • The Russian doping scandal rumbles on with the IAAF, world athletics’ governing body, not yet ready to lift the ban on Russian athletes, which continues to leave their participation at August’s Olympic Games in doubt. Essential background reading on the topic here by Inside the Games’ Duncan Mackay, who smacks the nail right on the temple with this piece on the high politics likely to be at play in the decisions to be made over the next few months.

That’s this week’s short but sweet list. Back here, same place, roughly similar time next week for more recommendations. In the meantime, you can email me at davidcushnan@gmail.com or find me on Twitter @DavidCushnan.