This week’s sports industry reading list

Here goes with another sports industry reading list, my weekly selection of interesting and relevant writing about how sport is organised, funded and marketed. Whether it’s sports sponsorship, major events, fan engagement, media rights or politics that floats your boat, there’s usually something for everyone here; as usual, it’s a mix of profiles, features, opinion, analysis and interviews from newspapers, specialist sports websites and the sports industry trade press. Time to get cracking. To business:

This week’s sports industry must-reads

  • Ordinarily I wouldn’t include a company’s annual report in this list, but I think we can make an exception for Dalian Wanda since it’s shown signs, over the past year or two, of being anything but an ordinary company. Anyone looking to understand the scope and scale of its ambitions inside and outside sport should read founder Wang Jianlin’s 2016 review and outlook for 2017.
  • Given the politics and controversy around Russia and Russian sport just now, expect one of the recurring sports marketing topics over the next year or so to be how football’s major sponsors approach the tricky business of activating in and around the country as the 2018 World Cup looms large. Courtesy of the Business of Fashion site and Vikram Alexei Kansara, here’s how Adidas is beginning that process.

As always, any feedback is much appreciated. You can find me on Twitter or send me an email. Do share widely and do come back next week for more required reading.


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