This week’s sports industry reading list

Congratulations, sports industry aficionados, because you’ve stumbled across the sports industry reading list – a regular selection of the best, most interesting and most relevant pieces about the global business and politics of sport. I’m your curator and I’ve spent much of the past few days carefully scouring the web for the finest profiles, interviews, features, analysis and opinion, quite simply for your reading pleasure. Here are the results. To business.

This week’s sports industry must-reads

•  In the wake of the announcement that McDonald’s has terminated its Olympic sponsorship, and the IOC’s confirmation last week that Intel has joined the ranks of TOP partners, there has been plenty of, frankly, half-baked analysis from some who should know better. Thank goodness, then, for this eminently sensible assessment of the current status of Olympic sponsors and finances  from Inside the Games’ David Owen.

•  This is an illuminating oral history of NFL Europe, by ESPN’s Jon Gold, ten years after the National Football League called time on the project.

•  A piece well worth reading here by Nascar’s vice president of analytics and insights, Norris Scott, and published recently in the Journal of Digital and Social Media Marketing, examining sponsorship return on investment in what the cool kids are now calling an omni-channel world.

•  Igor Rabiner has written a lengthy but fascinating feature for The Blizzard charting the rise and fall and rise of AS Monaco, newly-crowned Ligue 1 champions and darlings of last season’s Champion’s League.

•  A typically incisive piece by Christopher Clarey for the New York Times on what the next chapter of the America’s Cup might look like, and the starkly differing philosophies of the two teams in contention to shape it, Oracle Team USA and Emirates Team New Zealand.

•  Andrew Brandt’s latest Business of Football column for MMQB examines the tricky subject of ‘tanking’ and how long-term thinking can be the key to success for NFL franchises, even if it is at the expense of short-term gains.

•  New Formula One chief executive Chase Carey was on stage at the FIA’s Sport Conference in Geneva last week and he also recently gave James Allen an interview, published on the excellent James Allen on F1 blog, in which he considered the always-interesting subject of where the balance lies between sport and technology.

•  Sticking with motorsport, if you were looking for something on the business behind the Autopolis circuit in Japan – host of, among other things, the country’s popular Super GT category – then you’re luck’s in, thanks to Oscar Boyd and the Japan Times.

•   An interesting perspective, which may divide opinion, from Tod Meisner for Front Office Sports, on Snapchat and the sports industry.

This is a fun ‘behind-the-scenes of the broadcast’ piece (the best type of behind-the-scenes pieces) peeling back the curtain on British channel ITV’s coverage of Royal Ascot, by the Daily Telegraph’s Alan Tyers.

•  Manny Pacquiao fights Australian Jeff Horn in Brisbane this coming weekend and I enjoyed this, by Grantlee Kieza of local newspaper the Courier Mail, on how and why it’s happening.

That’s this week’s recommended reading – do tune your web browser this way once again next week for more. In the meantime, all feedback’s welcome – you can get in touch via email ( or find me on Twitter, @DavidCushnan. Until next time.


This week’s sports industry reading list

Welcome, one and all, to my latest sports industry reading list. It’s a simple format. Each week I spend a reasonable amount of time scouring the internet for interesting, or perhaps even useful, pieces about the global business of sport. Then I put them all together right here, on one handy page. The rest is up to you. If you like these lists, then do be sure to tell an industry colleague about them (or – top tip – drop the blog casually into conversation the next time you’re engaged in some high level networking at a conference or seminar). Right, let’s get cracking with the latest batch of essential reading. To business:

This week’s sports industry must-reads

  • Amid speculation that the International Olympic Committee might be set to break with decades of convention and broker a deal that sees hosts named for the next two summer Olympic, here’s Synergy CEO Tim Crow’s astute analysis of the Los Angeles versus Paris battle to secure the 2024 Games.
  • I heartily recommend Nascar writer Jeff Gluck’s new blog, where he offers punchy opinion on all the important matters of moment. In the first of what promises to be an interesting mini-series on sponsors, he sat down with Matt Lederer, Comcast’s executive director of sports marketing, to discuss Infinity’s title sponsorship of Nascar’s secondary series.
  • A long piece well worth reading here, by Murad Ahmed, James Fontanella-Khan and David Bond of the Financial Times, recapping the recent major changes at the top of Formula One and the end of the Ecclestone era.
  • On the lookout for an in-depth piece examining the financial challenges facing football clubs in the United Arab Emirates? Well, call off the search; this is a fascinating piece, written by The National newspaper’s Ali Khaled.
  • This is a brilliant piece from New Zealand on the country’s resurrected America’s Cup team – and the latest on the seemingly never-ending debate about how best to secure the competition’s long-term health – by the New York Times’ Christopher Clarey.

That’s your lot for this week. If you’d like to get in touch, feel free at @DavidCushnan on Twitter or via email – Until next time.