Welcome along to the latest edition of my sports industry reading list, a guide to the pick of recent writing on the global business of sport. This edition features pieces from the last couple of weeks; as usual, there’s a mix of interviews, analysis, profiles, longer-form features and opinion from across the world wide web, published by newspapers, magazines, specialist sport websites and the sports trade media. You get the gist, I’m sure. Time to get to the good stuff. To business:
This week’s sports industry must-reads
• The Financial Times’ Frankfurt correspondent James Shotter examines the relentless and controversial rise of RB Leipzig, the Red Bull-owned Bundesliga team which has just qualified for next season’s Champions League.
• Last week marked the 23rd anniversary of the death of the great Ayrton Senna. This is an fascinating BBC piece, written by South American business correspondent Daniel Gallas, looking at the business of Senna in 2017 and the social impact his name – his brand – continues to have in Brazil.
• Variety’s Andrew Wallenstein draws back the curtain on NBC’s promotional preparation for the PyeongChang 2018 Olympic Games, which take place next February.
• Sticking with the Olympics, the International Olympic Committee’s evaluation commission are heading to Los Angeles this week. Sportcal’s Jon Rest has produced this handy guide to the strengths and potential weaknesses of the American bid for the 2024 Games.
• If you’re able to navigate the paywall, do make time for this piece on the growing concept of Premier League football tourism and the Premier League by the Times’ Alyson Rudd.
• A well-argued piece by Anya Alvarez in the Guardian on the LPGA’s (daft) decision to use a Twitter poll to determine which of four professional golfers should gain a sponsor’s exemption slot at an upcoming tournament.
• A piece from a few weeks ago that’s well worth your time: Redef’s Mike Vorkunov investigates the Philadelphia 76er’s move into the world of VC and the launch of its ‘Innovation Lab’.
• SportBusiness Journal’s executive editor Abe Madkour put together this useful wrap-up of the main talking points from this year’s CAA World Congress of Sport.
• And finally, one to place in the not-strictly-about-the-sports-industry-but-potentially-relevant-nonetheless file, from the pen of Mark Weinberger and published on the World Economic Forum website. Does the rise of virtual and augmented reality signal the beginning of the end for smartphones and TV?
That’s your reading sorted for this week. Do pop back next week for another list and in the meantime, should you feel inclined I can be reached at firstname.lastname@example.org or on Twitter, @DavidCushnan. Until next time.