This week’s sports industry reading list

Welcome along to the sports industry reading list, your weekly guide to the best, most interesting and most relevant writing on the global business of sport (accept no imitations). As usual, you’re invited to scroll down for a variety of pieces plucked from across the internet – from newspaper sites to specialist sports publications, social media to sports trade media platforms. And don’t forget to share widely – you’ll find me on Twitter and at – among industry friends and colleagues. Parish notices concluded, let’s get down to business:

This week’s sports industry must-reads

•  Rob Harris spent his week in Bahrain, chronicling Fifa’s latest Congress. Here’s his razor-sharp Associated Press analysis of another noteworthy week in world football politics.

•  The European Tour’s first GolfSixes event – a short-form version of the game, with added dry ice and pyrotechnics – took place last weekend in St Albans, just north of London. Matt Cooper’s review of the razzmatazz for ESPN is well worth a read.

•  A fascinating and shrewd piece by former Olympic 1,500 metre runner Ross Murray, for Athletics Weekly, on the challenges of securing sponsorship for track and field athletes in an age of YouTube and reality TV ‘influencers’.

•  As the International Olympic Committee’s evaluation commission moves from Los Angeles to Paris, as it considers the strengths and weaknesses of both the remaining 2024 bids, Inside the Games’ Nick Butler considers the way the organisation communicates and wonders whether, in 2017, there might be a more effective way for it to do so.

•  More essential reading on Formula One’s finances from Autosport’s Dieter Rencken, who has the inside line on how the sport’s revenues have been distributed among the teams this year.

•  A cracking read full of interesting stories on what life is really like as an NBA player agent, by Alex Kennedy for the USA Today’s HoopsHype site.

•  Paddy Upton, head coach of the Indian Premier League’s Delhi Daredevils, has peered into his crystal ball for ESPNCricInfo and predicted what cricket will look like in 2027.

•  A typically thought-provoking piece by Sports Illustrated senior writer Jon Wertheim, considering the impact the shift from linear broadcast to OTT might have on college sports in the United States.

•  Some expert eSports commentary here from Seven League senior consultant Charlie Beall, in a piece published this week on SportsPro’s website.

•  And finally, professional consultant Dave Wakeman turns his attention, via this interesting LinkedIn article, to the big topics: Nascar, stories, community and humanity.

That’s your lot for this edition, but be sure to check back here next week for another list of recommended reading about the sports industry. Until next time.


This week’s sports industry reading list

Hello friends, and welcome to another installment of my sports industry reading list – a guide to the best and most interesting writing on the global business of sport from the past week, featuring pieces plucked from other parts of the internet and dumped (curated) here. As usual, there’s a mix of features, interviews, analysis and financial reporting, sourced from newspaper websites, specialist sports sites, blogs and the like. It’s fun for all the family (if your family happens to be made up of members of the international sports sector). Anyway, let’s get going. To business:

This week’s sports industry must-reads:

  • Prior to the weekend’s events in Augusta, ESPN senior writer Jason Sobel sought the views of one Snoop Dogg on how golf might go about tapping into celebrity culture to attract new fans.
  • Simon Kuper’s argument, for, that Real Madrid and FC Barcelona’s domination of European football will wane as Cristiano Ronaldo and Lionel Messi fade from the limelight is, as you would expect, well worth your time.
  • A interesting reflection in the New York Times here, by public editor Liz Spayd, reflecting on the decisions made about what to cover – and how to cover it – in the newspaper’s sports pages.
  • And finally, if you’re still able to click the link while you’re wearing that stupid giant foam hand, this piece by Richard Gillis, for SportsPro, on passion for sport should be an industry set text.

Those are this week’s essential reads. Do feel free, as always, to drop me a line via email – or via Twitter.

This week’s sports industry reading list

Here comes another sports industry reading list, brought to you by [INSERT YOUR COMPANY’S NAME HERE – analytics available on request]. This is where I summarise the best of the week’s writing on the global business of sport, from sponsorship to media rights, politics to marketing and lots in between – anything, indeed, that I think might be even halfway relevant for someone working in the industry or just keen to dig into how sport is organised and funded. It’s been a busy week – it was great to bump in to one or two reading list superfans at SportsPro Live in London on Wednesday and Thursday – and there’s a bumper selection below, so let’s crack on. To business:

This week’s sports industry must-reads:

  • In a week in which the England & Wales Cricket Board added some more meat to the bones of its plan to launch a city-based Twenty20 tournament, this fascinating in-depth piece by David Hopps for ESPN CricInfo examines an uncertain future for one of England’s great cricketing counties, Yorkshire.
  • The NFL has confirmed that the Oakland Raiders are to move to Las Vegas. There’s been a slew of interesting pieces since Monday’s vote by the league’s owners, not least this, from ESPN’s Kevin Seifert, which suggests that this may be the relocation that ends the NFL’s multi-billion dollar era of new stadiums.
  • SportBusiness International editor Ben Cronin sat down with IAAF president Lord Sebastian Coe at the recent Leaders conference in New York. Plenty to discuss, as you’d expect; this is a piece well worth your time.

That’s this week’s reading list: standby for more next week, and in the meantime do feel free to drop me a line – – or share widely on Twitter. Until next time.

This week’s sports industry reading list

Time for another sports industry reading list, my carefully selected picks of the best and most interesting writing on the global business of sport from the past seven days or so. As the year gets into swing, you’ll find the usual mix of profiles, interviews, longer features, viewpoints and analysis across all sorts of subjects, sports and markets. Whether sport is your business or you’re a fan interested in the mechanics of how sport is finances, organised and promoted, do let me know if you find it useful. To business:

This week’s sports industry must-reads

  • Nobody knows if Ronda Rousey will fight again following her latest UFC defeat at the end of December, but, as this Guardian piece by Josh Gross points out, there is a structure and momentum around women’s mixed martial arts that looks set to ensure it thrive even in a post-Rousey world.
  • Bradford Bulls, one of rugby league’s great clubs, was liquidated his week following years of financial problems. BBC rugby league commentator Dave Woods put together this useful piece on the background to the story – and the RFL’s efforts, already well underway, to keep the sport in Bradford.
  • This piece doesn’t mention sport or sponsorship at all, but given Emirates is one of world sport’s biggest sponsors it’s well worth keeping tabs on the challenges the company faces. There are several and Matthew Campbell’s profile, for Bloomberg Businessweek, is certainly worth your time.
  • The arrival of 18 year old Lance Stroll is certain to be a talking point in Formula One this year. He brings talent and money to his new team, Williams, but his swift promotion has reignited the debate about pay drivers, the expense of Formula One and the structure of motorsport’s junior formulae. Renowned Formula One journalist Adam Cooper does an excellent job of tackling these issues in this piece.
  • Sticking with motorsport (and as regular readers will know that’s something I tend to do as much as possible) I thought this, by David Nelson over on the F1 Broadcasting blog, was a very nice idea, well-executed: a review of the UK television coverage of a Grand Prix from 1995. Read in the era of Sky Sports’ blanket coverage from every nook and cranny of the paddock, it’s a reminder of how far sports broadcasting has come in a little over two decades.
  • Lots of talk this week about Chinese money in sport as we find ourselves smack bang in the middle of another Chinese Super League transfer window, but the China piece that caught my eye this week was this Daily Telegraph feature by Julian Bennetts charting the country’s growing interest and investment in rugby union.

Plenty to keep you going there over the next few days. In the meantime, if you’ve found it useful please do spread the word about this reading list to friends and colleagues. All feedback’s welcome via email – – or on Twitter: @davidcushnan. More next week.


This week’s sports industry reading list

Welcome to this week’s sports industry reading list – brought to you by [INSERT FUTURE SPONSOR’S NAME HERE]. This, as you will doubtless know by now, is where you’ll find my pick of the most interesting, revealing and downright good writing on the global business of sport from the past few days – sponsorship matters, political analysis, marketing musings and more. Without further ado, to business:

This week’s sports industry must-reads

  • The world’s most marketable and arguably most famous female athlete admitted failing a drugs test this week and millions of words, thousands of opinions and a reasonable amount of nonsense inevitably followed. If you’re reading this, there’s a fair chance you’ve read plenty on the subject already, but if you’re in the mood for more I’d recommend this opinion piece by the Daily Telegraph’s Paul Hayward and this by Nigel Dudley, which brilliantly deconstructs that remarkable press conference last Monday.
  • The Russian doping scandal rumbles on with the IAAF, world athletics’ governing body, not yet ready to lift the ban on Russian athletes, which continues to leave their participation at August’s Olympic Games in doubt. Essential background reading on the topic here by Inside the Games’ Duncan Mackay, who smacks the nail right on the temple with this piece on the high politics likely to be at play in the decisions to be made over the next few months.

That’s this week’s short but sweet list. Back here, same place, roughly similar time next week for more recommendations. In the meantime, you can email me at or find me on Twitter @DavidCushnan.