Time for the latest sports industry reading list, a hand-picked selection of the best writing on the business of sport from around the world and across the internet. Below, as always, you’ll find pieces from the traditional media, specialist sports websites and the sports industry trade media from the past few days. To business:
The big three stories of the week
- Precursor to a merger? The European Tour and the Asian Tour announce a joint vision for the future of golf. The meat on the bones will, we are told, follow shortly.
- In what’s being described as the biggest single marketing outlay in Mercedes-Benz’s long history, the German car manufacturer acquires the naming rights to Atlanta’s rather swish new football stadium.
- The canny folk at BT Sport snatch UK coverage of the next Ashes series away from Sky Sports, as they strike a five-year deal with Cricket Australia for a swathe of rights.
This week’s sports industry must-reads
- A few days before Usain Bolt ‘saved’ athletics by beating Justin Gatlin to retain his men’s 100m world title, Lord Sebastian Coe was elected as the IAAF’s next president. As you’ll be aware, his to-do list is lengthy. Christopher Clarey, writing with typical clarity in the New York Times, examined the scale of the challenge facing the Briton as he assumes office.
- As Renault ponders its future in Formula One – should it remain mere engine supplier, or should to take outright control of a team (very probably Lotus)? – respected commentator James Allen, writing on his popular blog, considered the French manufacturer’s current position and the possible implications for the rest of the sport.
- This searing piece on Football Association chairman Greg Dyke and the FA’s relationship with the Premier League, by the Guardian’s David Conn, is well worth your time.
- There’s much to like, if you’re that way inclined, on the Motor Sport magazine website and this column from contributor Matt Oxley paints a vivid, and not altogether flattering, picture of how the MotoGP paddock is becoming increasingly divorced from reality – there’s a lesson here for sports properties the world over.
- And finally, less a must-read than a must-watch. BBC Radio 5 Live sports correspondent Richard Conway recently sat down with the soon-to-stand-down Sepp Blatter for an in-depth interview. And it’s excellent. Say what you like about Blatter – and plenty have – but he makes for compelling viewing.