This week’s sports industry reading list

Time, once again, for the sports industry reading list, my weekly(ish) guide to pieces of note about the global business of sport. They might be profiles, interviews, opinion pieces or long-form features and they might be about sponsorship, media rights, fan engagement, the way big events are organised or an industry grand fromage. You get the idea, I’m sure, so let’s get underway. To business:

This week’s sports industry must-reads

  • The BBC’s Greg Dunlop has an interesting tale from Australia, where a Facebook Live stream of a recent pay per view boxing bout has prompted a debate around rights infringements and underlined the challenges rights holders face in protecting their content. It’s a piece that has relevance for the entire the sports and media industries.
  • Heineken is, of course, one of world sport’s most prominent sponsors so it’s always handy to keep up to speed with what the company’s global sponsorship chief Hans Erik Tuijt is thinking. Dan Cancian of the IB Times is asking the questions here.
  • Was this the week when drone racing came of commercial age? It’s a ridiculous question, but what we can say with certainty is that Allianz has signed up as the new title sponsor of the Drone Racing League. And, perhaps as importantly, this new tech-sport is deemed worthy of a major – and very good – piece in the Observer, written by Simon Parkin.
  • Jon Wertheim’s Sports Illustrated interview with Dana White, ringmaster of the UFC, covers plenty of ground – from election night to Ronda Rousey, working with Ari Emanuel to fighter welfare – and is absolutely riveting.

That’s this week’s list. As always feel free to get in touch via davidcushnan@gmail.com or, on Twitter, @DavidCushnan. Until next week.

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