This week’s sports industry reading list

Congratulations, sports industry aficionados, because you’ve stumbled across the sports industry reading list – a regular selection of the best, most interesting and most relevant pieces about the global business and politics of sport. I’m your curator and I’ve spent much of the past few days carefully scouring the web for the finest profiles, interviews, features, analysis and opinion, quite simply for your reading pleasure. Here are the results. To business.

This week’s sports industry must-reads

•  In the wake of the announcement that McDonald’s has terminated its Olympic sponsorship, and the IOC’s confirmation last week that Intel has joined the ranks of TOP partners, there has been plenty of, frankly, half-baked analysis from some who should know better. Thank goodness, then, for this eminently sensible assessment of the current status of Olympic sponsors and finances  from Inside the Games’ David Owen.

•  This is an illuminating oral history of NFL Europe, by ESPN’s Jon Gold, ten years after the National Football League called time on the project.

•  A piece well worth reading here by Nascar’s vice president of analytics and insights, Norris Scott, and published recently in the Journal of Digital and Social Media Marketing, examining sponsorship return on investment in what the cool kids are now calling an omni-channel world.

•  Igor Rabiner has written a lengthy but fascinating feature for The Blizzard charting the rise and fall and rise of AS Monaco, newly-crowned Ligue 1 champions and darlings of last season’s Champion’s League.

•  A typically incisive piece by Christopher Clarey for the New York Times on what the next chapter of the America’s Cup might look like, and the starkly differing philosophies of the two teams in contention to shape it, Oracle Team USA and Emirates Team New Zealand.

•  Andrew Brandt’s latest Business of Football column for MMQB examines the tricky subject of ‘tanking’ and how long-term thinking can be the key to success for NFL franchises, even if it is at the expense of short-term gains.

•  New Formula One chief executive Chase Carey was on stage at the FIA’s Sport Conference in Geneva last week and he also recently gave James Allen an interview, published on the excellent James Allen on F1 blog, in which he considered the always-interesting subject of where the balance lies between sport and technology.

•  Sticking with motorsport, if you were looking for something on the business behind the Autopolis circuit in Japan – host of, among other things, the country’s popular Super GT category – then you’re luck’s in, thanks to Oscar Boyd and the Japan Times.

•   An interesting perspective, which may divide opinion, from Tod Meisner for Front Office Sports, on Snapchat and the sports industry.

This is a fun ‘behind-the-scenes of the broadcast’ piece (the best type of behind-the-scenes pieces) peeling back the curtain on British channel ITV’s coverage of Royal Ascot, by the Daily Telegraph’s Alan Tyers.

•  Manny Pacquiao fights Australian Jeff Horn in Brisbane this coming weekend and I enjoyed this, by Grantlee Kieza of local newspaper the Courier Mail, on how and why it’s happening.

That’s this week’s recommended reading – do tune your web browser this way once again next week for more. In the meantime, all feedback’s welcome – you can get in touch via email (davidcushnan@gmail.com) or find me on Twitter, @DavidCushnan. Until next time.

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