This week’s sports industry reading list

And we’re back. This is the sports industry reading list, returning after a brief hiatus during which, frankly, there have often been more important things to be reading about. Nonetheless, I’ve curated – LOVE that word – the best, the most interesting and the most relevant pieces on the global business of sport from the past few days – a mix of interviews, profiles, long-form features, punchy analysis and opinion. So let’s get going. To business:

This week’s sports industry must-reads:

•  A very good series from the Guardian, Sport 2.0, went live last week with the aim of considering the future of sport in a connected world. It’s all well worth reading but the pick, to my mind, is Simon Hattenstone’s piece examining the way in which consumption of football is changing almost before our eyes.

•  An extensive interview here – so extensive it had to be split in two – with new PGA Tour commissioner Jay Monahan, by SportsPro’s America’s editor Michael Long, on his plans to grow the game and how he intends to make his own mark in a role held for so long by Tim Finchem.

•  World sport’s attention is gradually moving once again towards Russia, with the World Cup just a year away and the Confederations Cup now up and running. Nick Ames, writing for ESPN FC, put together this interesting piece on Kazan, a city that may help to change perceptions of the host country over the next 12 months.

•  It’s on (with extra hype). Mayweather versus McGregor, August 26th, Las Vegas. And, happily, Kevin Draper has already written perhaps the definitive ‘business behind the bout’ piece in the New York Times.

•  Nascar writer Jeff Gluck has got a nice little series running where he speaks to various series stakeholders about their personal social media strategy. The latest edition, featuring former Nascar champion and prolific tweeter Brad Keselowski, is particularly fascinating.

•  Hein Verbruggen, the influential and controversial former president of world cycling’s governing body, died last week. Sportcal’s Callum Murray sat down with the Dutchman as recently as May for what turned out to be his final interview – it’s a fascinating long read.

•  Plenty to chew on in Olympic sponsorship circles over the past few days, with Intel poised to join the worldwide marketing programme and the early conclusion to the longstanding partnership between the Games and McDonald’s. Inside the Games’ Michael Pavitt’s latest blog considers the IOC’s current financial landscape.

•  It’s Women’s Sports Week in the UK and the BBC has published an analysis of the gender prize money gap. The summary: it’s closing. The full details, put together by Anna Thompson & Kate Kopczyk, are well worth your time.

•  And finally, a long and revealing LA Times profile of Jeanie Buss, controlling owner and president of the Los Angeles Lakers, by Tania Ganguli.

That’s all for now. Thanks for reading and, if you feel the need, do drop me a line at davidcushnan@gmail.com or find me on Twitter: @DavidCushnan. Until next time.

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