Here comes another sports industry reading list, brought to you by [INSERT YOUR COMPANY’S NAME HERE – analytics available on request]. This is where I summarise the best of the week’s writing on the global business of sport, from sponsorship to media rights, politics to marketing and lots in between – anything, indeed, that I think might be even halfway relevant for someone working in the industry or just keen to dig into how sport is organised and funded. It’s been a busy week – it was great to bump in to one or two reading list superfans at SportsPro Live in London on Wednesday and Thursday – and there’s a bumper selection below, so let’s crack on. To business:
This week’s sports industry must-reads:
- In a week in which the England & Wales Cricket Board added some more meat to the bones of its plan to launch a city-based Twenty20 tournament, this fascinating in-depth piece by David Hopps for ESPN CricInfo examines an uncertain future for one of England’s great cricketing counties, Yorkshire.
- The NFL has confirmed that the Oakland Raiders are to move to Las Vegas. There’s been a slew of interesting pieces since Monday’s vote by the league’s owners, not least this, from ESPN’s Kevin Seifert, which suggests that this may be the relocation that ends the NFL’s multi-billion dollar era of new stadiums.
- Sticking with the Raiders relocation, the New York Times’ Michael Powell pulls no punches as he considers the city the team will eventually leave behind and the ruthlessness of the decision.
- Ahead of SportAccord, the annual gathering of Olympic and non-Olympic federations, this week in the Danish city of Aarhus, where the teams from Paris and Los Angeles will be out in force, here’s a typically excellent piece on the business of Olympic bidding by Sportcal’s Callum Murray.
- As the new Major League Baseball season begins, Bleacher Report published this revealing Q and A with commissioner Rob Manfred conducted by Scott Miller.
- A big week (off the field, at least) for Everton Football Club, as the club moved a step closer to getting the go-ahead for its new stadium. The Telegraph’s Chris Bascombe put together this terrific piece on the Liverpool club’s plans to join the Premier League heavyweights.
- This piece on tennis in the New Yorker caught my eye, as Louisa Thomas examines the state of the sport largely through the perspective of German player-turned-Indian Wells tournament director Tommy Haas.
- SportBusiness International editor Ben Cronin sat down with IAAF president Lord Sebastian Coe at the recent Leaders conference in New York. Plenty to discuss, as you’d expect; this is a piece well worth your time.
- With the new MotoGP season now underway, David Emmett of the always-interesting MotoMatters site considers speculation about new races and the balancing act facing many rights holders across a host of sports – how many events are too many?
- And, to finish, one for the not-actually-about-the-business-of-sport-but-possibly-relevant-nonetheless pile: Digiday’s Grace Caffyn interviews Adrien Koskas, general manager at L’Oréal Paris UK, to discover how the brand uses influencers.