Welcome along to the latest sports industry reading list, a semi-regular guide to the best in recent writing on the global business of sport. Recent events around the world – Brexit and the dramatic political fallout in the UK, Thursday’s atrocity in Nice and Friday’s astounding, concerning events in Turkey are but three – provide the latest stark reminders of the insignificance of sport. Frankly, at times like these, there are far more important things to be reading about than the sports industry. And yet, as those of us who love it are all too aware, sport is escapism and, at its best, wonderful entertainment – it’s worth considering that just in the last week we’ve seen perhaps the most bizarre Tour de France stage of all time and perhaps one of the highest quality final round duels in golf history. Yes, sport matters – a bit. So it may seem more trivial than ever, but onwards – to business – with this week’s reading list.
This week’s sports industry must-reads
- SportsPro’s Michael Long has delivered another corker of a long read, this time examining the Seattle Sounders’ position in Major League Soccer and the club’s growth plans.
- Here’s superb examination (tucked neatly behind Autosport’s paywall) of two different Formula One independent team business models, featuring Williams and Force India, by Dieter Rencken:
- The final countdown to Rio 2016 is well underway and you’ll be all too aware it’s turned into something of a perfect storm for organisers, with health concerns, high-profile athlete withdrawals, political and economic instability and doping dominating the headlines. BBC sports editor Dan Roan has put together a typically sharp summary of where the Games stand with a couple of weeks to go.
- Talking of the Olympics, should they have a permanent home? A provocative column here, written by former Olympian Derek Boosey for Inside the Games, offers ample food for thought.
- And here’s one for Olympic history buffs: Jack Todd has written a superbly detailed piece, published as part of the excellent Guardian Cities website, on Montreal’s hosting of the 1978 Games and the financial calamity that followed.
- A good piece here packed with fascinating nuggets on the social media strategies of Nike and the organisers of the Copa America, by Jake Cohen for The Set Pieces website.
- TV Sports Markets’ editor Robin Jellis knows his broadcast onions and has produced this essential piece on the Premier League’s latest round of international broadcast sales. Warning: the piece also includes some rather snazzy graphs.
- Last week saw the annual lull in the US sports calendar, a couple of days when no major professional sport had events scheduled. Sports communications veteran Joe Favorito wrote this fun piece on which sports ought to be looking to fill the gap.