This week’s sports industry reading list

Thanks for stopping by – or stumbling across – the sports industry reading list, your one-stop, hopefully handy guide to the best, most interesting and most useful recent writing about the global business of sport. As usual, I’ve selected a mix of interviews, profiles and analysis from a variety of sources – newspaper websites, specialist sport outlets and the sports industry trade press. Ready? Set? To business:

This week’s sports industry must-reads

  • The Olympic Games are but a month away. Like many, NBC have been preparing for Rio 2016 for years and this Ad Week interview with Jon Miller, NBC Olympics’ chief marketing officer, is a useful guide to the network’s promotional plans for the next few weeks. A.J. Katz asks the questions.
  • Kevin Durant’s announcement (made, as is the way in the modern world, via Derek Jeter’s Player’s Tribune website) that he’s joining the Golden State Warriors has understandably made waves. This interesting Sports Techie analysis of the motives behind the move posits the theory that the draw of Silicon Valley was magnetic.
  • Fitting neatly into this list’s occasional ‘not directly sports business-related but perhaps relevant for anyone whose business is sport’ category, here’s a fascinating piece from The Drum on The Pool, an online outlet aimed at professional women. Katie McQuater’s piece is well worth your time, especially if content creation’s your game (which it almost certainly is).
  • And a ‘sports industry must-listen’ to round things off. Adam Parsons’ Wake Up to Money programme on BBC Radio 5 Live has spawned a sports business spin-off – and an accompanying podcast. The first edition features, amongst others, British Olympic Association chief executive Bill Sweeney.

As always, all feedback is welcome. You can get in touch by emailing davidcushnan@gmail.com or on Twitter, @DavidCushnan.

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