This week’s sports industry reading list

Another busy sports industry week concludes, so it’s high time I picked out some of the best and most interesting writing on the sports business from the past few days – after all, that’s what you’re here for. But first, a word on SportsPro Live, the third edition of which took place at Wembley Stadium in London this week. I’m more than a little biased, of course, but I thought it was a terrific event, the best yet, and in an industry full to the brim with conferences it has set a standard in terms of tone and content. (I agree with much of this post by Johnny Murch of RedTorch, who was also at Wembley). I also know just how bloody difficult it is to organise a sports industry conference, so full marks to the whole SportsPro team for a job superbly done. (Incidentally, you can relive the whole thing here). Now, to business.

This week’s sports industry must-reads

  • Oh Formula One. An entertaining first Grand  Prix of the season last weekend was somewhat overshadowed by the dismal failure of the new elimination qualifying format, which shone a light on the sport’s tortuous political and governance structure and prompted the drivers to publish an open letter calling for change. Two standout pieces followed:’s Jonathan Noble produced this typically incisive analysis of the sport’s current political landscape and Joe Saward published this superb piece on his blog.
  • With Beijing now confirmed as host of the 2022 winter Olympics, the Ski Asia website published this interesting piece, examining Thaiwoo Ski Resort in China, one of a huge number of  facilities springing up to meet the (apparent) demand for winter sports in the country.

That’s all for this week. As always, I’m contactable at and on Twitter: @DavidCushnan. Happy Easter.



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