This week’s sports industry reading (and listening) list

Time for another list detailing what’s worth reading about the global business of sport (in my opinion, at least). This is the place for the best, most relevant most interesting profiles, columns, think-pieces, long form features and interviews relating to the sports industry – and this week it features a few audio sportsbiz treats as well. To business:

This week’s sports industry must-reads

  • I tend to dip in and out of the Players Tribune, the site where athletes can bypass traditional media to tell their stories and make their voices heard authentically, but my eye was caught by this piece, penned by pro basketball player Sue Bird – a compelling read on the lack of data and analytics in women’s sport, and why that might be stifling its growth.
  • It was rather overshadowed by England’s Six Nations victory over Wales, but Premiership Rugby staged its first competitive match in the United States last week, as New York’s Red Bull Arena hosted London Irish against Saracens. Mail Online writer Rory Keane was there and sent back this diary of a historic week.
  • It’s March Madness, America’s college basketball tournament, and SportsPro’s Michael Long put together this excellent feature, written from a European standpoint, on the business behind the bracket.

This week’s sports industry must-listens

I understand completely. You’re busy, you’re on the move – the business of sport never stops and neither do you. You don’t always have time to read, but you’re still thirsty for sports industry information, intelligence and insight. You need podcasts, plural. You’re welcome.

That’s this week’s reading list. Do return for more next week. In the meantime, feel free to email: or tweet: @davidcushnan


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