This week’s sports industry reading list

Welcome to this week’s sports industry reading list – brought to you by [INSERT FUTURE SPONSOR’S NAME HERE]. This, as you will doubtless know by now, is where you’ll find my pick of the most interesting, revealing and downright good writing on the global business of sport from the past few days – sponsorship matters, political analysis, marketing musings and more. Without further ado, to business:

This week’s sports industry must-reads

  • The world’s most marketable and arguably most famous female athlete admitted failing a drugs test this week and millions of words, thousands of opinions and a reasonable amount of nonsense inevitably followed. If you’re reading this, there’s a fair chance you’ve read plenty on the subject already, but if you’re in the mood for more I’d recommend this opinion piece by the Daily Telegraph’s Paul Hayward and this by Nigel Dudley, which brilliantly deconstructs that remarkable press conference last Monday.
  • The Russian doping scandal rumbles on with the IAAF, world athletics’ governing body, not yet ready to lift the ban on Russian athletes, which continues to leave their participation at August’s Olympic Games in doubt. Essential background reading on the topic here by Inside the Games’ Duncan Mackay, who smacks the nail right on the temple with this piece on the high politics likely to be at play in the decisions to be made over the next few months.

That’s this week’s short but sweet list. Back here, same place, roughly similar time next week for more recommendations. In the meantime, you can email me at or find me on Twitter @DavidCushnan.


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