Welcome to this week’s sports industry reading list – brought to you by [INSERT FUTURE SPONSOR’S NAME HERE]. This, as you will doubtless know by now, is where you’ll find my pick of the most interesting, revealing and downright good writing on the global business of sport from the past few days – sponsorship matters, political analysis, marketing musings and more. Without further ado, to business:
This week’s sports industry must-reads
- The world’s most marketable and arguably most famous female athlete admitted failing a drugs test this week and millions of words, thousands of opinions and a reasonable amount of nonsense inevitably followed. If you’re reading this, there’s a fair chance you’ve read plenty on the subject already, but if you’re in the mood for more I’d recommend this opinion piece by the Daily Telegraph’s Paul Hayward and this by Nigel Dudley, which brilliantly deconstructs that remarkable press conference last Monday.
- There’s always something interesting to read on Iain Macintosh’s The Set Pieces website and this week it published Alex Stewart’s fascinating look at what goes on inside an online betting company’s office on a big Champions League night.
- The Russian doping scandal rumbles on with the IAAF, world athletics’ governing body, not yet ready to lift the ban on Russian athletes, which continues to leave their participation at August’s Olympic Games in doubt. Essential background reading on the topic here by Inside the Games’ Duncan Mackay, who smacks the nail right on the temple with this piece on the high politics likely to be at play in the decisions to be made over the next few months.
- It’s all kicking off in the crossword world. (Not absolutely convinced it’s a sport, but it’s my blog and my rules, and this investigation by Five Thirty Eight’s Oliver Roeder makes for fascinating reading.)
- NBA commissioner Adam Silver was on stage at the South by Southwest Sports festival in Austin last week. The SportTechie website put together this terrific round-up of his views on all things digital, changing media habits and the concept of NBA arenas as broadcast studios.
- SportsPro editor Eoin Connolly recently travelled to Dubai to interview the International Cricket Council chief executive David Richardson. The resulting piece is a superb long read on the dynamics of international cricket in 2016, revealing a lengthy list of challenges but a fair few opportunities as well.
That’s this week’s short but sweet list. Back here, same place, roughly similar time next week for more recommendations. In the meantime, you can email me at email@example.com or find me on Twitter @DavidCushnan.