In a week of new logos (this one and this one), it’s time for something that has quickly become a magnificent weekly tradition: the sports industry reading list, where I select the best sports business stories, profiles, columns, think-pieces and long-form features from the past week. You know what to do next. Scroll down, sit back and bathe in great writing on interesting topics. To business:
This week’s sports industry must-reads:
- It was the Super Bowl on Sunday. (Spoiler alert: do not read on if you’ve recorded the game and don’t want to know who won). The Denver Broncos won. And another NFL season finished with all the razzmatazz we’ve come to expect from a league which thrives on hype. Written before the game and something I should have included last week was this terrific profile of the NFL, its commissioner and its owners – AKA ‘the Membership’ – by the New York Times’ Mark Leibovich.
- Here’s another, altogether different, take on Super Bowl Sunday, which is well worth your time and raises a few difficult questions for all organisers of major sports events. It’s by Gabriel Thompson and was published this week by Slate.
- There was an important milestone in PyeongChang’s preparations for the 2018 winter Olympic Games this week, with the first major test event – a men’s downhill World Cup race at the newly-constructed Jeongseon Alpine Centre. Alan Abrahamson was there and posted his authoritative verdict on his 3 Wire Sports blog.
- A couple of pieces on sports media caught my eye this week. The Big Lead’s Jason McIntyre took a fascinating look at CBSSports.com’s newsgathering operation, the rise of aggregation and the lowering of morale. The second is SportsPro editorial director James Emmett’s barnstorming piece on the rise of the sports bloggers.
- After four years and ahead of his transfer from the Press Association to The Times, newshound Martyn Ziegler has penned his final monthly column for SportsPro. And of course it’s top-notch.
- There’s a fantastic amount of detail and some fabulous archive photos and documents in this ambitious Tim Layden piece for Sports Illustrated, which attempts to trace the history of the American jersey-wearing sports fan.
- What to do with the retired boxer who seems to have more money than sense? Send him on a slightly odd but probably quite lucrative speaking tour of the UK, that’s what. Riath Al Samarrai chronicled another bizarre evening in the life of Floyd Mayweather for Mail Online.
- And finally, a superbly detailed long read (superbly presented, too) by Milton C. Toby for Blood Horse about the disappearance of the legendary Shergar and the impact the mystery had on the Irish racing industry.