This week’s sports industry reading list

In a week of new logos (this one and this one), it’s time for something that has quickly become a magnificent weekly tradition: the sports industry reading list, where I select the best sports business stories, profiles, columns, think-pieces and long-form features from the past week. You know what to do next. Scroll down, sit back and bathe in great writing on interesting topics. To business:

This week’s sports industry must-reads:

  • It was the Super Bowl on Sunday. (Spoiler alert: do not read on if you’ve recorded the game and don’t want to know who won). The Denver Broncos won. And another NFL season finished with all the razzmatazz we’ve come to expect from a league which thrives on hype. Written before the game and something I should have included last week was this terrific profile of the NFL, its commissioner and its owners – AKA ‘the Membership’ – by the New York Times’ Mark Leibovich.
  • There was an important milestone in PyeongChang’s preparations for the 2018 winter Olympic Games this week, with the first major test event – a men’s downhill World Cup race at the newly-constructed Jeongseon Alpine Centre. Alan Abrahamson was there and posted his authoritative verdict on his 3 Wire Sports blog.
  • And finally, a superbly detailed long read (superbly presented, too) by Milton C. Toby for Blood Horse about the disappearance of the legendary Shergar and the impact the mystery had on the Irish racing industry.

Thanks for reading and do return for the next instalment next week. Feedback welcome via and on Twitter: @DavidCushnan


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