This week’s sports industry reading list – 17/7/15

It’s a great time of year: Wimbledon, the Tour de France, the Open Championship and even, for those who prefer the thwack of willow on leather, an Ashes Series. There’s plenty going on in the business of sport, too; here’s where I pick out the best writing of the week on sports politics, broadcasting, event organisation and sponsorship – anything, in fact, that has relevance for the global sports industry. To business:

The big three stories of the week

This week’s sports industry must-reads

  • Derek Thompson of The Atlantic put together this fascinating piece on ESPN’s digital strategy – or as Thompson puts it, plans for a ‘post-TV’ world. It’s an in-depth and important read for anyone considering their own digi-strategy (and, let’s face it, that’s just about everyone):
  • Remember Don King? He’s still promoting bouts, but he’s now very much on boxing’s fringes. Sports Illustrated’s Chris Mannix wrote tracked him down for this oddly poignant piece:
  • Sid Lowe spent the day with Joann Laporta, as the former FC Barcelona president hit the campaign trail in his quest to become the, er, president of FC Barcelona. It’s a fascinating read:
  • There’s a great book (well, a book) in the sports events that never happened, the bids that never got beyond the snazzy renderings and PowerPoint presentations. Philip Barker of Inside the Games looked back this week at Britain’s failed Olympic bids and how they came to shape London 2012:

That’s your lot. There’ll be more next week – in the meantime, do feel free to comment/share/like/dislike: or on Twitter: @davidcushnan


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